Don’t get my wrong here.  I love Apple products, I love my MacBook, I loved my iPhone, my old iPod Touch and my first iPod Nano, but I can’t help but be a little underwhelmed by Apple’s latest offering; the iPhone 4.  Since Gizmodo leaked images of the phone some months ago we’ve all been eagerly awaiting the official announcement of their new device.

We thought it would be another revolutionary device, something special and unique, but the iPhone 4 just doesn’t grab me.  It’s a funny looking device.  It doesn’t seem to stick with that typical lush Apple styling we’ve come to expect.  MacBooks just look sweet, the iPhone and the 3GS looked right, like they we’re made to be in your life, but iPhone 4, I don’t know, I don’t like the styling.  It’s not a bad looking device, it’s actually probably going to be widely accepted than a BlackBerry, or even the fabled Nexus One.

But, you have to ask the question, will people want one? Of course, they’ll be bought in droves, everyone will have one in a years time and then kick themselves when the updated device is launched in June next year, you’ll sit thinking: Maybe I should’ve waited?

Personally I didn’t want to wait, I was tied into Apple’s web for two years.  Their closed eco-system of control, those measures they impose which stop you being about to multi-task, change a menu colour, add a custom widget to the lock-screen and even use non DRM protected music, their control is legendary.

So what happens now and what are your options?

Well first off you can dump Apple.  You could go to HTC or even Blackberry.  HTC would be the better choice for most, their devices are much more similar to Apple’s than BlackBerry creator RIM’s, but no, I can hear you thinking it, HTC use this funny OS called Android, and yes it will be a leap for you to come to Android, but for me the benefits outweigh the concerns.